19 Ideas expands and renovates head office to create an experience-driven hub focused on employee well-being

(Images courtesy of 19 Ideas)

Fri Jun 11, 2021 12:10 pm

Buffalo Marketing Agency Renovation is Product of Progressive Interior Design, Historic Preservation and Inclusive Vision

√ A new space is accompanied by a new brand for the agency on the occasion of its 10th anniversary

Strategic Marketing Agency 19 ideas announced the unveiling of its expanded and renovated two-story corporate headquarters at the Essex Arts Center (EAC).

A press release said, “Located in Buffalo’s vibrant Five Points neighborhood, the space offers a new working model experience inspired by European design aesthetics and the Centre’s creative and cultural history. It is designed to be a flexible work-life space, built on comfort, to inspire creativity and connectivity, and to embody the company’s commitment to well-being.

The unveiling follows a year-long collaboration between longtime Buffalo community leaders – Katie Krawczyk, CEO and founding partner of 19 Ideas; Michael Poczkalski, owner and lead designer of designed by michael p. and bedroom; and Nila Griffis Lampman, Executive Director of Ashford Hollow Foundation.

“This space is meticulously designed to inspire, excite and promote mental well-being at all times,” said Krawczyk. “Every inch connects to people’s needs – both in terms of job performance and emotional fulfillment. We want this place to redefine what it means to have a healthy and vibrant work environment, where people in a creative field can be inspired, happy and excited to come to work every day. People are at the heart of this whole project and of our company. This space embodies my vision of bringing the alchemy of art, business and spirit to life.

The renovation coincides with a rebranding effort in the 10th anniversary of 19 Ideas, including a brand new look with the same focus on people, partnership and community. The combined experience parallels the agency’s ten-year work to foster an inclusive culture that prioritizes the health and well-being of its staff. Desktop features include:

• Self-identification workspaces – meet the challenges of the open office floor plan including the development of spaces designed to offer variety based on personal preferences and work style such as standing areas, soundproof cubicles for ultimate privacy, a library for a quiet concentration, corners for collaborations in small central pergola transformed into a park to offer a modular space for work or leisure.

• Snacks and drinks program – catering to any wish throughout the workday, including personalized mugs with a preferred beverage order for customers and staff.

• Complete sensory immersion – appeal to the five main senses with aromatherapy diffused throughout the space; background music to mimic cafe culture; variety of snacks and drinks to suit all palettes; luxurious interior furnishings to add plush and comfort; and applying a design-for-design aesthetic to each element for a visual feast intended to stimulate creativity, joy and happiness.

• Equipment to soothe and comfort – offer private cabins with a free license for the CALM app for a place to focus, center and meditate; luxury products for the bath, beauty and health to give you a boost when needed; built-in daylight lighting to improve your mood and outlook; bring in “the outdoors” with an abundance of greenery and flowers to provide a serene and peaceful setting to combat stress and anxiety.

• Space for psychological safety and comfort – luxury hospitality and a warm atmosphere that promotes mental and physical well-being and safety in times of a pandemic.

“The infusion of overall sensibility and deeply personal aesthetic is present throughout the space,” said Poczkalski. “The Buffalo community is rooted in an architectural history that shines through in the charm and function of our buildings. Design-wise, this was a tremendous opportunity to help connect a historic West Side structure to global inspiration, while providing a natural connection to 19 Ideas’ marketing direction and the focus on their staff and customers. The result is highly personalized, not out of a catalog. But maybe it should be.

The story of the EAC figures prominently in the design. Purchased by the Ashford Hollow Foundation in 1969, the EAC previously operated a two-story cooler delivering products from Lake Erie. The ground floor of 19 Ideas was originally used as a car shed, and the upper floor as a hayloft. Through the evolution of the building as an icehouse, a living space, a community of artists and – today – a multi-purpose complex, the foundation has worked to preserve its architectural integrity.

“This new space represents a wonderful model of how historic structures can meet the needs of a modern business,” Lampman said. “In designing the revitalization of the space, we took every opportunity to see how original elements could add form and function. This is the essence of what the Ashford Hollow Foundation strives to do, so that an environment can live without ever losing its legacy. “

The press release read: “The office will be available for employees to find inspiration and do a great job, while always staying within the parameters of what is prudent under health and safety guidelines. . “

Krawczyk said: “As a company of thinkers and creative actors, our cultural mindset centers on the ‘how’ and the ‘now’. Now is the time to be present in the mind, body and spirit. Your experience in a place matters. And personal happiness and well-being are paramount. This place is everything, and it’s something we can deliver on behalf of our business for those we serve.

19 Ideas is located at 32C Essex St., Buffalo. For more information visit 19ideas.com.

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