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On TikTok, you’re likely to find restaurant recommendations, lip-syncing snippets, and false claims that COVID-19 vaccines contain aborted fetal tissue and that crisis actors faked the school shooting. Uvalde. TikTok, along with Instagram, is where Gen Z looks for information and entertainment. They often offer a blurry mix between reality and fiction.
The internet is how Gen Z becomes informed – and too often misinformed – about the world. Nearly 40% of this generation, young people born between the late 1990s and early 2000s, prefer to use TikTok and Instagram as search engines, according to internal data recently released by Google.