Growing Business Brand Co-Starring ‘Good Bones’ – Inside Indiana Business

Mina Starsiak Hawk became a household name thanks to her HGTV show “Good Bones,” which premiered in 2016 and is currently in its seventh season. But Hawk, who was named to the first Indiana 250 by IBJ Media, is going solo with her own spinoff show, “Good Bones: Risky Business,” which airs next month. This is in addition to running his own retail business in the southern part of Indianapolis.

Hawk talked about his new series and growing his business with Around INdiana reporter Mary-Rachel Redman.

‘Good Bones: Risky Business’ focuses on Hawk’s efforts to revitalize what she says is one of Indianapolis’ oldest homes, located in the Fountain Square neighborhood southeast of downtown Indy.

This house has changed hands [from] probably half a dozen investors over the last decade, maybe, and they would start a little bit of work and then there would be a problem, or they were out of state and there were squatters,” she said. “It has been set on fire several times. So it’s definitely a little different now.

The property totals around 6,700 square feet between the main house and the shed, and Hawk says the investment to renovate the property is over $1 million.

For comparison, she says an average renovation on “Good Bones” costs about $300,000 for a 1,200 to 1,400 square foot home.

In addition to his two television shows, Hawk is also a co-owner of Two Chicks District Co., which sells a variety of home décor and furniture items, as well as a bistro. She says opening the store was a difficult process.

“There are a lot of moving parts, and retail is tough, especially brick and mortar,” she said. “We opened a brick and mortar [store] in the midst of COVID. It was our two year anniversary in June. Above all, given these circumstances, the store is doing very well.

Hawk also has an impact on women by speaking out about issues that many don’t like to talk about, like infertility.

“When I started talking about things and I got thousands of messages from women saying, ‘Thank you for talking about this. It makes me feel better about XYZ,” or “It makes me feel like I can talk about it,” because it’s something easy for me, I’ll do it. I didn’t really realize how many people really struggle to talk about infertility or babies or plastic surgery or weight loss or weight gain or being a woman in construction [industry].”

“Good Bones: Risky Business” premieres September 6.

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