New CEO of American Skiing “Confident” of Olympic Results and Medals

The new CEO of US Ski & Snowboard has vivid memories of her first time putting on shoes on a mountain in Chamonix, France, on a school trip at the age of 12. Sophie Goldschmidt’s best sport has always been tennis – which is what brought her from London to Baylor University on a scholarship – but the affinity for skiing has remained.

Now Goldschmidt is leading the federation that will represent roughly half of America’s athletes heading to the Beijing Olympics in less than two months, and possibly some of the biggest names, such as skier Mikaela Shiffrin and snowboarders Chloe Kim and Shaun White. .

“We have internal goals that we don’t share publicly, because I think it just adds pressure to athletes and others, but we have process-driven goals, medal goals, number of d athletes who actually qualify overall. … So we have put in place these good measures and these good processes, ”she said Wednesday in a video interview with The Associated Press. “But we are confident that we can get some really good results and hopefully a bunch of medals.”

Goldschmidt had been CEO of the World Surf League and his previous experience included stints with the NBA, the Women’s Tennis Association and the European Golf Tour. His hiring by US Ski & Snowboard to replace Tiger Shaw as CEO was announced in September; she started working there in October, based in Park City, Utah.

The group governs alpine, cross-country skiing, freeskiing, freestyle, snowboarding, Nordic combined and ski jumping in the United States.

Given the rapid turnaround of the Winter Games, which open on February 4, Goldschmidt does not foresee any immediate movement.

“I don’t have any definite plans or changes at this point. I think that would be putting the cart before the horse, ”Goldschmidt said. “I think I bring a lot of relevant experience to this role, but I’m also a bit of an outsider because I’ve never worked in snow sports. So I want to be very thoughtful. I will not delay making the necessary changes. But I also want to make sure that I really spend time learning, listening.

During her time at the women’s professional tennis tournament, Goldschmidt said, she met Peng Shuai, the Chinese doubles Grand Slam champion who disappeared from the public eye last month after accusing a former senior official government sexual assault in a quickly vanished social media post.

The WTA announced last week that it would suspend all tournaments in China until it can come into contact with Peng and there is a full investigation into his allegations.

The problem resonated with China ready to host the Olympics.

“What happened to Peng… was scary.… There has to be a deeper understanding and direct in-person communication, to make sure she’s okay,” Goldschmidt said. “But at this point, our athletes rightly want to focus on their training, the upcoming competitions and put themselves in the best possible place to compete for the USA team and hopefully succeed in Beijing. And I think that’s theirs. work.… Obviously, at the end of the day, athletes are free to communicate as they wish and we are never going to limit or prevent them from having their voice. It goes against everything we stand for.


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