TikTok’s pink sauce is finally hitting stores. And this one will be vegan.

Social media influencer Veronica Shaw, also known as Chef Pii – creator of the vibrant pink sauce that has gone viral on TikTok – is teaming up with sauce company Dave’s Gourmet to bring the product to grocery stores and convenience stores. restaurants. While the sauce is currently vegetarian, Dave’s Gourmet confirmed with VegNews that its research and development team is working on finding alternatives to Chef Pii’s original recipe to make it vegan and gluten-free. Production is expected to begin this fall.

Chef Pii initially attempted to launch her pink sauce creation on her own, selling out her stock in just days on her website for $20 a bottle. However, his lack of knowledge about commercial food production led to significant hurdles including mislabeling and food safety issues, including people accusing him that the sauce made them sick, a social media influencer faking his own death and blaming it on the sauce.

Dave’s Gourmet discovered this controversy shortly after it started going viral on various social media platforms and decided to help. After several meetings with the Dave’s Gourmet team, Chef Pii entered into an exclusive partnership whereby Dave’s Gourmet assumed responsibility for producing The Pink Sauce on a commercial scale. The company plans to sell the product to restaurant, retail and e-commerce chains in the United States and abroad and, according to the company, it is already receiving inquiries from large retailers and restaurant chains. . For his part, Chef Pii will continue to drive the social media aspects of the company and participate in all major stages of commercial production of The Pink Sauce.

Chief Pii/YouTube

Is the pink sauce vegan?

According to the ingredients listed on Chef Pii’s website, the original pink sauce contained water, sunflower seed oil, raw honey, distilled vinegar, garlic, pitaya (or fruit of the dragon), Himalayan pink sea salt and less than two percent dried spices, lemon juice. , milk and citric acid. However, Dave’s Gourmet has since reformulated the recipe to make it simpler, dairy-free, and stable, with the ultimate goal of making it vegan.

“In less than a week, we were successful,” Dave’s Gourmet President David Neuman said in a statement. “Our R&D team was able to reformulate the sauce to match Chef Pii’s exact color and flavor profile for the product and, at the same time, modify some of the ingredients to make the sauce less complicated, dairy-free and free of any preservatives, artificial colors or flavors, the public will eventually receive a stable version of the sensational sauce Chef Pii has dreamed up in her Miami kitchen.

Since going viral in June, The Pink Sauce and Chef Pii have been featured in numerous top media sources and across all social networks, with Chef Pii’s social media accounts amassing over 154 million views from videos on TikTok, nearly 2 million video views on Instagram and more than half a billion people are using the #pinksauce hashtag on TikTok.

“This product is not just a social media phenomenon, but actually enhances the food it’s used as a condiment with,” Jade Steger, marketing manager for Dave’s Gourmet, said in a statement. “People are intrigued by its bright pink color and unique taste. It can be paired with almost any savory food, creating playful visual appeal and enhancing the flavor of the dish. This product resonates with Millennials and Gen Xers who adore Chef Pii’s dynamic personality and are curious about the delicious and playful condiment she has created.


Pink sauce enters commercial production

Dave’s Gourmet – best known for its vegan Insanity sauce, often featured on the YouTube series The hottest— has a long history in the pasta and hot sauce markets, and so the company’s involvement with Chef Pii will help lend credibility to The Pink Sauce as a viable and safe food product for restaurants and the retail.

In the end, Dave’s Gourmet jumped at the chance to use their food-making background to make pink sauce a household name. “We are happy to reach out to a talented foodie who has no experience in commercial sauce production and, using our expertise and resources, we help bring her pink sauce to market. We encourage other food companies to do the same. Young people today are aware of the desires of their contemporaries, but may not have the knowledge, skills, or capital to bring a product idea to market quickly, safely, and at scale. scale,” Neuman said. “Look for the jaw-dropping Pink Sauce soon on various e-commerce platforms, in restaurants and on the shelves of major food retailers. We are thrilled and working hard to make The Pink Sauce a household name.

For the latest vegan news, read:
How this food tech company is improving plant-based foods
The new South Korean startup Vegan Mushroom was born from Hyundai
Burger King launches plant-based chicken sandwiches

Vote for the 2022 awards for the best vegan ice cream in the United States.


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