John Coveyou, founder of Genius games in Webster Groves, had noticed many games that relied on wormholes and parallel universes, but none focused on his favorite subjects in biology or chemistry.
“Science has always been something that has inspired me,” he said. “It was therapeutic for me.”
Coveyou dove into the game as a distraction during military deployments. After leaving the military, he obtained an engineering degree but set out on his own mission: to create a new game every week.
In 2014, Coveyou released its first product, Linkage, which requires players to replicate and mutate strands of DNA. Games based on atoms, peptides and the periodic table followed.
Last year, even with a few new releases left in limbo by a tightened supply chain, Genius Games sales grew by a third. Coveyou added two employees.
Weird to live
The pandemic has hit a newcomer Jumping games Stronger.
The name recognizes that “starting a video game business is a bit like jumping off a cliff,” said co-founder Molly Zeff.
She had traveled everywhere, showcased her original idea, Wing It, and her counterpart, Wing It Beyond, at trade shows, and knocked on store doors to find shelf space for her competitive “extreme tale” exercises when everything stopped in the spring. .